RedPeg Marketing.

Digital Marketing Manager | June 2022 - Present

Manage a handful of client relationships and a breadth of digital projects daily while working cross-functionally to determine new business opportunities and create renewal pitches.

Accomplishments

Led the development of two experiential marketing projects for Santander in Miami, FL and won the contract.

Won the Swiss Army Knife Annual Peggie Award.

Pitch and signed a new digital marketing content series on YouTube for the Virginia Lottery.

Won the Innovative Solutions Quarterly Peggie Award.

Pitched and won +$800,000 worth of new digital projects with existing clients.

Manage budgets and serve as the digital marketing lead for +10 client projects, which include microsite management, content strategy, creative event planning, and more.

Digital Marketing Coordinator | June 2021 - June 2022

Assisted internal teams with selecting digital marketing solutions for clients that would successfully connect them with their target audience and result in high KPIs.

Accomplishments

Won the Service Mentality Quarterly Peggie Award.

Managed and produced content for the agency, its new venture and pillar clients.

Capitol Advertising.

Account Executive and Strategist | January 2021 - May 2021

Directed a group of 15 individuals who aimed to produce a winning advertising campaign from scratch for the AAF National Student Advertising Competition.

Accomplishments

One of four students in the class selected to pitch our campaign to Tinder.

Won first place in our District for our campaign “Find Your Flame,” featuring experiential and digital marketing activations.

Pegasystems.

Alliances Sales Operations Intern | September 2020 - April 2021

Collaborated with the Ecosystems Effectiveness Manager to improve project management systems, assist with the development of Pega's Partner Program and increase cross-team communication and transparency.

Accomplishments

Created 4 project management systems that improved processes and increased efficiencies and collaboration across 3 Pega Partner Ecosystem teams.

Assisted with meetings and the creation of presentations for top-level executives and partners.

George Washington Women in Business.

Communications VP | May 2019 - Current Position

Led the Communications Team, responsible for all of GWWIB's marketing, from the development of creative content to campaign execution.

Accomplishments

Solved a brand architecture problem through the re-branding of the organization.

Created 2 Squarespace websites and 2 email campaign templates that are visually appealing and align with the organization’s brand guide.

Established a stakeholder newsletter to update GWWIB's stakeholders and maintain rapport.

Implemented semesterly creative workshops into GWWIB's programming to provide members with skills recruiters look for in creative industries.

Photography Ambassador | January 2019 - May 2019

Captured and edited photos of GWWIB events so the organization could use various relevant images for print and digital marketing campaigns.

Accomplishments

Proactively edited and uploaded pictures of events to Google Drive 48 hours after an event, so relevant photos could be posted on social media. 

Created promotional materials on Illustrator for GWWIB’s annual capstone event, the Spring Conference.

Identified inefficiencies in the VP of Communications and Director of Social Media’s post-approval system and developed a semester-based content calendar to solve the issues and improve cross-team communication. 

George Washington - CIBER.

Undergraduate Advisor | November 2019 - Current Position

Brainstorm and pitch ideas of how CIBER can convert GW undergraduate students to the International Business concentration, increasing and improving existing programs that enhance students’ experience and involvement in International Business.

Accomplishments

Connected CIBER with GWWIB to collaborate on the International Business Panel for GWWIB's 2020 Spring Conference and promote CIBER during the event.

Off the Wall Coconut Creek.

Marketing Intern | June 2018 - July 2018

Supervised the execution of campaigns, including social strategy, content ideation, content publishing, and reporting across all channels.

Accomplishments

Completed Google Ads certification to improve current campaigns’ targeting and keywords and develop new tactical campaigns.

Pitched starting employee takeovers on social media platforms, doing an attractions series on Youtube and partnering with local influencers to the CEOs.